People Are Playing Frogger On A Skyscraper

By Alex Johnson | January 01, 0001

The comparison has been many many, many times by people trying to run and dodge through traffic: it feels Y1 Games just like playing Frogger. Except it’s terrifying, because you’re the frog. This is particularly troubling in developing countries still in need of a robust public infrastructure to regulate traffic.(new Y1 App Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Spanish game studio Noobware is trying Y1 Game to meet the issue head on in a clever way: instead Y1 Games of just comparing dangerous street traffic to Frogger, Y1 App why not actually turn street traffic into a game of Frogger? That’s the idea behind Street Crosser, a game the studio made for Mostra Play!, a month-long arts festival held in São Paulo, Brazil. Here’s Noobware’s Andres Ortega describing the game to Vice’s Creators Project: Our game is attempting to raise awareness of the number one cause of death in São Paulo which is traffic accidents involving pedestrians, so we’ve created a frogger-style game where the aim is to cross the street and help elderly ladies across for bonus points. The ultimate accomplishment of broadcasting a giant game of Frogger on a 22-story building might be more a matter of raising public awareness than actual saving lives in-game (so to speak). But even as a public stunt on a similar scale to that giant game of Tetris that went down in Philadelphia earlier this month, you can’t really argue with the message here. Y1 Game This is the kind of gamification I can get behind. via The Creators Project by way of Kill Screen To contact the author of this post, write to [email protected] or find him on Twitter at @YannickLeJacq

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