People Are Playing Frogger On A Skyscraper

The comparison has been many many, many times by people trying to run and dodge through traffic: it feels Y1 Games just like playing Frogger. Except it’s terrifying, because you’re the frog. This is particularly troubling in developing countries still in need of a robust public infrastructure to regulate traffic.(new Y1 App Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Spanish game studio Noobware is trying Y1 Game to meet the issue head on in a clever way: instead of just comparing dangerous street traffic to Frogger, why not actually turn street traffic into a game of Frogger? That’s the idea behind Street Crosser, a game the studio made for Mostra Play!, a month-long arts festival held in São Paulo, Brazil. Here’s Noobware’s Andres Ortega describing the game to Vice’s Creators Project: Our game is attempting to raise awareness of the number one cause of death in São Paulo which is traffic accidents involving pedestrians, so we’ve created a frogger-style game where the aim is to cross the street and help elderly ladies across for bonus points. The ultimate accomplishment of broadcasting a giant game of Frogger on a 22-story building might be more a matter of raising public awareness than actual saving lives in-game (so to speak). But even as a public stunt on a similar scale to that giant game of Tetris that went down in Philadelphia earlier this month, you can’t really argue with the message here. This is the kind of gamification I can get behind. via The Creators Project by way of Kill Screen To contact the author of this post, write to [email protected] or find him on Twitter at @YannickLeJacq