This Week In The Business_ A Vigorous Brainwashing

QUOTE | “We do all the things we can to essentially brainwash people into liking it before it actually comes out.” – Former Call of Duty director Dave Anthony, addressing a Washington think-tank about how Call of Duty is marketed and why it’s applicable to unpopular national security measures Elsewhere in the business of video games this past week … STAT | 15% – The amount that Call of Duty: Advanced Warfare is expected to decline in sales from Call of Duty: Ghosts, according to analyst firm Sterne Agee; the company expects Activision to sell 17 million units, down from 20 million copies of Call of Duty: Ghostscnx.cmd.push(function(){cnx({"playerId":"e3616d04-4972-4839-a63a-c6975e2e9731","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.kotaku.com/article","CHILD_UNIT":"article","POST_ID":"1642397930","POST_TYPE":"post","CHANNEL":"culture","SECTION":"","SUBSECTION":"","CATEGORIES":"culture","TAGS":"call-of-duty","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); QUOTE | “I remain totally convinced that some company, someday soon, is going to create a virtual world that grows larger than Facebook.” – nDreams CEO Patrick O’Luanaigh, talking about the closing of PlayStation Home and how the game foreshadowed the future QUOTE | “I do feel like we’re in this yono business sbi kind of historic, golden moment that’s never really existed before.” – Nexon’s Min Kim, talking about the global market that now exists for games, on so many different platforms QUOTE | “You must be able to continue to play as long as you want, whenever you want, for as long as you want without paying.” – COO Kristian Segerstrale of Super Evil Megacorp, talking about how free-to-play games should work, and how they are doing just that with their tablet MOBA Vainglory QUOTE | “Yes, our partners at @intel were flooded with complaints over a recent opinion piece, and they did pull an ad campaign.” – Game developer website Gamasutra, explaining that Intel pulled an ad campaign from the site after a #GamerGate campaign complaining about Leigh Alexander’s op-ed QUOTE | “A decline certainly, but yono business not a terrible collapse.” – ICO Partners analyst Thomas Bidaux, talking about the drop in both the number of game Kickstarters and the amount of money pledged this year compared to last year QUOTE | “I also really, really love writing big checks to people who are living hand to mouth.” – Kongregate CEO Emily Greer, talking about why rummy meet she’s excited about Kongregate’s foray into mobile game publishing QUOTE | “They just were offensively bad to a game developer, they were basically unacceptable.” – League of Geeks’ Trent Kusters, talking about the usual board game you’ll find on a tablet, which is why they started work on Armello. STAT | 44% – The percentage of broadband households that use a game console to stream video; that’s the most common device for streaming, far exceeding the 20% for Smart TVs or the 12% for DVRs QUOTE | “We’re stoked about exploring new emergent usage patterns from having the additional screen real estate.” – Turbo’s Yohei Ishi, talking along with other game developers about supporting Apple’s new iPhones Image via Shutterstock